WELCOME TO THE JEANS MUSEUM

The Jeans Museum in Zurich is the world’s only brand-independent museum for heavily faded denim. It is currently home to over 14.000 jeans and denim jackets. All naturally faded.

The Jeans Museum was founded by Ruedi Karrer, also known as the Swiss Jeans Freak. Ruedi was born in the Swiss Alps in 1959. He fell in love with denim in 1973 when his family received two pairs of Levi’s jeans in a clothing donation parcel.

Give your worn-out jeans eternal life – donate them to The Jeans Museum.

Ruedi Karrer in The Jeans Museum.

COLLABORATION WITH CANDIANI DENIM AND IMJIT35020

On September 8, 2019, Ruedi turned 60 years old. To celebrate this milestone and realise a life-long dream, he partnered with Candiani Denim and IMjiT35020 to create 60 pairs of completely custom-made jeans.

Candiani Denim developed the denim exclusively from scratch for this collaboration. Something they’ve never done before. The jeans are cut and sewn by IMjiT35020.

In the documentary below, Ruedi tells the entire story, and how he hopes this collaboration will spark further support for his vision with The Jeans Museum.

The documentary was co-directed by Thomas Stege Bojer of Denimhunters and premiered at Munich Fabric Start’s Bluezone trade show on September 3, 2019.

The jeans will be available to purchase soon! Stay tuned.