The Jeans Museum in Zurich is the world’s only brand-independent museum of heavily faded denim. It is currently home to over 14.000 jeans and denim jackets. All naturally faded.
The Jeans Museum was founded by Ruedi Karrer, also known as the Swiss Jeans Freak. Ruedi was born in the Swiss Alps in 1959. He fell in love with denim in 1973 when his family received two pairs of Levi’s jeans in a clothing donation parcel.
Give your worn-out jeans eternal life – donate them to The Jeans Museum.
Watch the documentary about Ruedi and his collaboration with Candiani Denim and IMjiT35020 here.