On September 8, 2019, Ruedi turned 60 years old. To celebrate this milestone and realise a life-long dream, he partnered with Candiani Denim and IMjiT35020 to create 60 pairs of completely custom-made jeans.
Candiani Denim developed the denim exclusively from scratch for this collaboration. Something they’ve never done before. The jeans are cut and sewn by IMjiT35020.
In the documentary below, Ruedi tells the entire story, and how he hopes this collaboration will spark further support for his vision with The Jeans Museum.
The jeans will be available to purchase soon! Stay tuned.